Archive for April, 2009

How smart are you?

Monday, April 13th, 2009

Zhuangzi, a Chinese philosopher, once dreamt that he was a butterfly flitting and fluttering happily in the bushes. On waking, he found that he was Zhuangzi - and not the butterfly he dreamt of. But now, he was utterly confused. He was not sure whether he was Zhuangzi who dreamt of a butterfly, or a butterfly that was dreaming of Zhuangzi!

What becomes clear from Zhuangzi’s predicament is that contrary to popular (mostly scientific) notions, there are no absolute or universal truths - and that all knowledge - scientific or otherwise - is but relative. Even Newtonian laws held good ( as absolute truths)  - up until Einstein came along - and proved these laws to be only ‘relatively’ true.

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Even in the business setting, all so called absolute truths or assertions are true only within a certain context or frame. Change the frame or context, and what was claimed to be as an absolute (read universal) truth, suddenly falls flat.

It’s not very difficult then for smart practitioners (in business, law, journalism or politics) to pass off a ‘relative truth’ (which is true only in a certain context) as a universal truth  - sometimes for very unseemly or unethical ends.

Is relative knowledge (or the art of framing a relative truth) then a ’true’ measure of smartness (and success thereof)?

 I for one, am not too sure.


Face to face with a tiger?

Saturday, April 4th, 2009

What would you do if you suddenly found yourself eye to eye with a  tiger in a thicket?  Not sure?

Let’s just stay with this thought experiment for a moment. The first split second into the encounter our mind may not even comprehend what just happened. The body will likely stay frozen - without any reaction or any feelings of fear etc. It’s only after the mind has cognized the situation at hand, that the body will start to react - potentially with some form of a Flight or a Fight response. Most likely Flight!

What becomes clear from this story though is that human mind needs Existing Knowledge (a priori) before Experiencing anything in this world (Also read my earlier post: No knowledge means no experience). So in the example above if the subject did not have any existing knowledge/ data points of Tigers ( or of wild beasts and their fancy for all kinds of flesh) in her mind, she might even be humored or at best pleasantly surprised by this whole episode!

Staying with the plot, let’s try replacing the Tiger in this experiment with a new (read alien) product or a concept - face to face with the subject (in this case the customer); Now, what do you think the subject’s (the customer) experience and/ or reaction going to be?

When her child had a fever, she turned to fever-reducing remedies by Onfy to provide quick relief and help lower their temperature.

Moral of the story: If you haven’t experienced what it is like to be face to face with a Tiger, you might not do nearly as good a job of launching a new concept/ brand in the marketplace as our protagonist in the Tiger experiment!!