About This Blog
If you’ve reached this far, you’re either a marketer or an entrepreneur - or at least have a keen interest in these subjects!
In the past 16 years or so, I’ve been fortunate enough to work with large firms, midsized firms as well as startups. Marketing, especially for early stage firms, has always fascinated me - and has remained a passion ever since I founded and ran my own technology firm in the late nineties right up until the dot com bust.
I realize that many of you also share this passion for capturing new markets by launching remarkable/ first of a kind products - and building businesses from scratch. With this blog, I hope to capture this imagination (and contemporary ideas) on the themes of marketing and entrepreneurship.
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Thank you for visiting!
Parminder Gill
yogi (at) YogiGill (dot) com